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STRATEGY & GROWTH25 Feb 20258 min

Account-Based Marketing: How to Sell to Large Companies with ABM Strategy

Step-by-step ABM strategy to close contracts with enterprise companies and high-value accounts.

GS

BY

Gabriel Sandoval

Fundador de Nexus Élite · Growth Engineering

PUBLISHED

25 Feb 2025

8 min

Account-Based Marketing inverts the traditional funnel. You identify ideal companies and create personalised campaigns for each.

Step 1: Identify target accounts

Define your ICP: industry, size, revenue, location. Select 10-50 initial accounts. Quality over quantity.

Step 2: Research each account

Know their structure, decision-makers, challenges and digital presence. LinkedIn Sales Navigator is your best tool.

Step 3: Personalised content

Create specific materials: personalised presentations, sector case studies and tailored proposals. 3X higher response rate than generic outreach.

Step 4: Multichannel orchestration

Combine LinkedIn, email, programmatic ads and events to impact from multiple angles.

ABM metrics

Measure per-account engagement, buying committee penetration, pipeline generated and closing time. Well-executed ABM delivers 5-10X higher ROI than traditional B2B marketing.

ABOUT THE AUTHOR

GS

Gabriel Sandoval

FUNDADOR DE NEXUS ÉLITE · GROWTH ENGINEERING

Founder of Nexus Élite. Specialist in growth engineering for B2B companies. Architect of the NX-7 Protocol and the integrated ecosystem of marketing, software and AI.

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About this article

This article was written by Gabriel Sandoval, Founder at NEXUS ÉLITE. Published on 25 Feb 2025 and updated to reflect the latest industry practices and data. Reading time: 8 min.

NEXUS ÉLITE is a boutique growth engineering consultancy based in Barcelona, Spain. We specialise in technical SEO, AI agents, custom SaaS development, business process automation, premium web design, influencer marketing and B2B and B2C digital campaigns. We work with companies with a validated product or service and genuine ambition to scale, regardless of current revenue.

All articles published on the Nexus Élite blog are written by our senior team of strategists, SEO specialists, AI engineers and copywriters. The content is based on real projects and verified data. We cite primary sources (McKinsey, Ahrefs, Gartner, HubSpot) where applicable. Our goal is to share the exact methodologies we use with our clients so that any company can apply them independently.

Our editorial process is rigorous: each article is reviewed by at least two senior specialists before publication, fact-checked against primary sources, and updated whenever industry data or best practices change significantly. We do not publish content for the sake of publishing — every article must answer a real question that real companies face when trying to grow their digital presence in Spain and Europe.

account based marketingABM estrategiavender grandes empresasmarketing B2B enterpriseABM España

RELATED SERVICES · NEXUS ÉLITE

If this article has been useful to you, you may be interested in our professional services in the same area. At Nexus Élite we offer B2B and B2C growth strategy, sales funnels and digital marketing campaigns. We work with a maximum of 7 clients simultaneously to guarantee 100% senior attention on every project. Request a strategic 48-hour diagnosis under NDA to find out if your company fits our ideal client profile.

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